Grow your business online

Practical guides for businesses across East Africa.

18 October 2026, 5 min read

Your lodge website has two audiences: guests and the agents who send them

Safari lodge and resort website design for two audiences: the guests agents send you, and the agents who need rates, fact sheets and fast replies.

18 October 2026, 6 min read

How to get your hotel on Google Maps, and use Google's free booking links

How to list your hotel, lodge or resort on Google Maps: claim and verify it, pick categories, add photos, answer reviews and use free booking links.

18 October 2026, 6 min read

Booking engine or booking request form: what a small East African hotel actually needs

Does your hotel website need a booking engine, or will a booking request form do? What each one costs to run, what guests see and how to choose.

16 October 2026, 3 min read

How much does a website cost in East Africa? What you pay for in 2026

What a business website costs in East Africa in 2026, what the price should include, the costs after launch, and five questions to ask before you pay.

14 October 2026, 4 min read

Tour operator websites in East Africa: what a safari site needs before the enquiry

How a safari or tour operator website in East Africa should compare trips, show prices with park fees included and turn browsing into a real enquiry.

13 October 2026, 5 min read

Hotel websites in East Africa: what a direct-booking site needs

What a hotel, lodge or resort website in East Africa needs to win direct bookings back from Booking.com and Airbnb, from live prices to named rooms.

12 October 2026, 4 min read

NGO, charity and school websites in East Africa: earn trust before you ask

What an NGO, charity, school or science centre website in East Africa should show, from where each donated dollar goes to trips teachers can book.

11 October 2026, 4 min read

Online shop websites in East Africa: what a product brand needs before the checkout

What an online shop in East Africa needs before the checkout, from delivery costs and plain warranty terms to size guides and stockist orders.

10 October 2026, 4 min read

Property, interior design and portfolio websites in East Africa: show the work, name the fee

How property developers, interior designers and solo creatives in East Africa can build websites that show the work, state fees and book viewings.

20 May 2026, 4 min read

Eight Google Business Profile mistakes East African businesses can fix this week

Eight Google Business Profile mistakes that keep East African businesses out of the map results, and how to fix each one, mostly for free.

6 May 2026, 4 min read

Real estate in East Africa is a follow-up business: the lead routing that closes

How East African estate agencies can capture, route and answer property leads within the hour, before a serious buyer goes cold.

4 May 2026, 2 min read

Website or Google Business Profile: which should a business fix first?

Not sure whether your business needs a new website or a better Google Business Profile first? A five-minute test for East African businesses.

22 April 2026, 4 min read

Local SEO for multi-branch clinics: why the Google Business Profile is half the win

Local SEO for clinics and dentists with several branches in East Africa: one Google Business Profile per branch, and how to rank each one.

21 April 2026, 3 min read

SEO basics for East African businesses: a 2026 working primer

A no-jargon SEO primer for small and medium businesses across East Africa: five things that move rankings, and four that waste your money.

8 April 2026, 5 min read

WhatsApp Business is your front desk: how to set it up so it closes

How to set up WhatsApp Business for an East African SME, from the catalog, auto-replies and quick replies to reply habits that turn messages into sales.

12 March 2026, 4 min read

What Booking.com commission really costs an East African lodge

Booking.com commission is often quoted at 15–25%, and rates vary. How to find your real rate, what it adds up to in a year and what to do about it.

15 February 2026, 4 min read

If your website is slow on a cheap Android phone, you've already lost the visitor

Why speed on an ordinary Android phone is the technical choice that matters most for an East African business website, and four fixes for this week.

19 January 2026, 3 min read

The one marketing report worth reading every month

A one-page monthly marketing report you can read in five minutes, the four numbers it needs, and the metrics that fill agency slides but say little.

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