Long-form notes on the digital marketing decisions that actually move the needle. Written for owners and operators across East Africa, in five-minute reads you can apply this week.
01/All articles
A field-tested list of the most common Google Business Profile mistakes we audit across Tanzanian, Kenyan, Ugandan and Rwandan businesses - and the cheap fixes that move local-pack rankings inside 30 days.
Read articleHow real estate agencies in Dar es Salaam, Nairobi and Kigali should structure their lead capture, first-reply standard and routing so qualified buyers do not cool inside 12 hours.
Read articleHow clinics, dental practices and diagnostics centres with multiple branches in Tanzania and East Africa should run their local SEO and Google Business Profile work to own the local pack.
Read articleA practical guide to setting up WhatsApp Business for East African SMEs - the catalog, the auto-replies, the templates, and the discipline that turns inbound messages into bookings.
Read articleA no-jargon SEO primer written for small and medium businesses across East Africa. Five things that actually move rankings, and four that waste your money.
Read articleA practical guide for Zanzibar and coastal hospitality owners. How to model the cost of OTAs, what a direct-booking site actually needs, and the realistic share you can win back.
Read articleWhy mobile page speed is the single most important technical decision for East African business websites, and the four things to fix this week.
Read articleMost small and medium businesses think they need a new website. Often they need a working Google Business Profile first. Here is how to decide, in five minutes.
Read articleA simple monthly marketing report you can read in five minutes - and a list of the metrics your agency probably reports that do not matter.
Read article02 / The monthly
One short letter per month - what we are seeing in East African markets, what is changing on Google and Meta, and one thing you can do this week. No upsells.
03/About the journal
A free 30-minute consultation. We listen, sketch an approach, and tell you whether we are the right fit. No pressure.
Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.