How we work

A small, deliberate process. No theatre.

From a 30-minute discovery call to a measured retainer, here is exactly how a WebAxis engagement runs. Written check-ins, real reporting, and no surprises in week six.

01/The eight steps

From a first call to compounding results.

  1. Week 0

    Discovery call · 30 minutes, free

    We listen. Your offer, your audience, your current digital footprint, what is and is not working, what success looks like in 90 days. No deck, no pitch. If we are not the right fit we will tell you and recommend who is.

  2. Week 1

    Written proposal · within 5 working days

    A short document - scope, plan, deliverables, fixed price for projects, monthly fee for retainers, what we expect to move and by when. Honest assumptions, with the caveats written in.

  3. Week 1–2

    Kickoff workshop · half a day

    Strategists and leads meet your team. We go through brand voice, banned words, must-keep messaging, must-fix things, access lists, success metrics and the people we will need to talk to.

  4. Weeks 2–6

    Build phase · 2–6 weeks

    Designers, developers, writers and SEO leads execute in parallel. Weekly written check-ins from your project lead. Two formal review rounds. You always know what is happening, never have to chase.

  5. Week 6 (varies)

    Launch · one week

    QA pass, analytics, Search Console, sitemap, schema, conversion tracking. Live. Old URLs redirected so we do not lose any rankings on the relaunch - that is the point of doing it properly.

  6. Ongoing

    Retainer kicks in

    SEO, content, GBP, social - whichever applies - run weekly. You get a senior project lead, a strategist on quarterly review, and a WhatsApp line that gets answered during business hours.

  7. Monthly

    Monthly report · first working day of every month

    A short written report. What we did, what it cost you, what it earned you, what we are changing next month. One page. No 40-slide deck.

  8. Every 90 days

    Quarterly strategy review

    A formal step back. What is working, what is not, where to invest more, where to cut, and the plan for the next 90 days. This is when the compounding decisions get made.

02/Ground rules

Four things we do not bend.

If any of these are dealbreakers for you, we are probably not the right agency. If they are not, let’s talk.

  • R-01

    You own your accounts, your data and your creative.

    Ad accounts, tag manager, GA4, GBP, Shopify, hosting, design files - all set up in your name and shared with us. No lock-in.

  • R-02

    You always know what we are doing.

    Weekly written check-ins during builds. Live shared dashboards where they help. A monthly report you can read in five minutes.

  • R-03

    We will tell you when we are wrong.

    Some months campaigns do not work. We say so, explain why, and tell you what we are changing. We do not bury it under a chart of "impressions up 12%".

  • R-04

    We pick up the phone - and answer WhatsApp.

    Your project lead is reachable on WhatsApp during business hours. Critical issues - site down, ad account suspended - answered fastest.

03/Process questions

What people ask before they sign on.

  • With a free 30-minute discovery call. No deck, no pitch theatre. We listen to what you sell, who you sell to and what success looks like in 90 days. If we are not the right fit we say so and recommend who is. If we are, you get a written proposal inside five working days.
Let’s talk

Ready for a 30-minute discovery call?

No deck, no pitch. We listen, ask a few sharp questions, and tell you honestly whether we are the right fit.

Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.