Week 1
Discover
Workshop with leadership. Audience, competitors, positioning, voice, the do-not list.
Service · A brand that travels
A brand that holds up on a phone, a billboard and a business card.
Logo, identity system, brand guidelines and the collateral around them - designed for the way Tanzanian businesses actually show up: lots of small touches, mostly digital, occasionally physical.
07.1 / The problem
Your logo is a JPEG.
Three different versions in circulation. No primary colour code. Different fonts on every flyer. The brand looks one way on Instagram and another in the shop window. A bigger competitor walks in and looks ten times more serious - for free.
07.2 / What we deliver
An identity that travels - and a kit your whole team can use.
A confident logo, a working colour and type system, brand guidelines a designer or a printer can use without phoning you, and the templates your team needs for the next 100 small touches.
07.3/What’s included
The whole engagement, line by line.
- Brand discovery and positioning brief
- Logo design - primary, secondary, monogram, favicon
- Colour system with accessibility-tested combinations
- Type system with web + print pairing
- Brand guidelines PDF
- Social templates - post, story, reel cover
- Stationery - business card, letterhead, email signature
- Pitch deck or proposal template
- Photography direction - mood board and do/don’t list
- Naming, where required
07.4/How we work
A predictable, weekly cadence.
- Week 2
Direction
Two distinct visual directions explored. Live in-person or video review.
- Week 3
Refine
One direction chosen, refined across logo, colour, type and a worked example.
- Week 4
System
Guidelines and templates delivered. Hand-off and training session for your team.
07.5/What good looks like
Three numbers we expect to hit.
4 wks
Typical end-to-end timeline for a full identity engagement.
2 dirs
Distinct visual directions explored - not seven safe variations of one idea.
1 PDF
Brand guidelines your printer, your designer and your intern can all open and use.
* Targets we commit to in the proposal, not retrospective claims. Yours will vary with industry, geography and starting point.
07.6/Questions we get asked
Quick answers.
If yours is not here, ask on WhatsApp - replies inside business hours.
- We approach brand as a system, not just a logo. You walk away with a working identity your whole team can use - not a single PNG you cannot resize.
07.7/Pairs well with
The services that make this one work harder.
01
Website Design & Development
Conversion-led sites that load on a mid-range Android in seconds and quietly do the selling while you sleep.
06
Social Media Management
A monthly content plan, branded posts, captions and community management on the platforms your buyers actually use.
05
Content & Blog Writing
Researched, edited, SEO-aware writing for blogs, service pages and lead magnets - built around what your buyers actually search for.
07.8/Cities we run this in
A brand that travels - by city.
The discipline travels. The local read does not. Pick the city closest to your business for the local market context.
Let’s talk
Ready to start a a brand that travels engagement?
A free 30-minute consultation. We listen, sketch an approach, and tell you whether we are the right fit. No pressure.
Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.