Industry-agnostic on purpose. Locally fluent wherever you sell.
We do not pretend to be a vertical specialist for one niche. We are specialists in modern digital marketing, applied carefully to whatever your business does. Here are the sectors where the playbook is sharpest from day one.
01/Sectors
Where we know the buyer.
- 01Direct bookings · GBP · Instagram
Tourism & Hospitality
We work with beachfront lodges in Nungwi, Stone Town boutique hotels, safari operators in Arusha and Dar restaurants. Every retainer is built around the same question: how do we win the booking before Booking.com does?
Read more - 02Lead-gen · Listings · Local SEO
Real Estate & Property
We work with sales agencies in Masaki and Mbezi Beach, off-plan developers in Kigali and Nairobi, and short-let operators in Zanzibar. Every retainer is built around two numbers: cost per qualified lead and time to first reply.
Read more - 03Local SEO · GBP · Reviews
Healthcare & Wellness
We work with multi-branch clinics, dental practices, diagnostics centres, gyms and wellness studios across Dar, Arusha and Nairobi. The discipline is the same: own the local search, run the reviews, and make sure each branch profile is alive.
Read more - 04Authority · Content · LinkedIn
Professional Services
We work with law firms in Upanga and Westlands, accountants in Kololo, HR consultancies across Nairobi and training providers in Dar. Every retainer is built around making the senior team's thinking findable and credible.
Read more - 05Enrolment · Content · Where paid pays
Education & Training
We work with primary and secondary schools, universities, training providers and professional courses across Tanzania and East Africa. Every retainer is built around the enrolment cycle - because in education the deadline is real and the window is short.
Read more - 06Brand · Shopify · Social
Retail & E-commerce
We work with D2C brands in fashion, beauty, lifestyle and food across East Africa. Every engagement starts with the same three pillars: a recognisable visual identity, a Shopify storefront that actually converts on a mid-range Android, and steady social where your buyers spend their time.
Read more - 07Positioning · Content · Conversion
Fintech & SaaS
We work selectively with B2B fintech, consumer wallets and SME software companies operating in East Africa. The work always starts with positioning, then evidence, then a website that converts a buyer who has already done their homework.
Read more - 08Programs · Reporting · Donor trust
Non-profit & NGO
We work selectively with non-profits, NGOs and bilateral donor programs in healthcare, education and community development across East Africa. Every engagement is built around the trust signals donors and partners actually look for.
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02/Not on the list?
Industry-agnostic, in practice.
We have framed the work for the sectors where the businesses we serve most commonly need a real partner. Plenty of good engagements live outside that list - agricultural supply, manufacturing, regional logistics, faith-based organisations, pre-launch startups.
The discipline does not change much by sector. The vocabulary, the audience and the proof do, and that is where we put the research time at the start of every engagement.
If you do not see your industry above, send us a note. Sometimes we have quietly relevant experience. Sometimes we will tell you honestly that a specialist would serve you better. Both are useful answers.
03/Industry questions
What people ask about their sector.
- Tourism and hospitality, healthcare, real estate and professional services consistently get the strongest measurable return from a coordinated retainer, because the buyer journey for each runs through Google search, Google Business Profile and a clean conversion-grade website. Retail and ecommerce benefit more from brand plus social plus paid sequencing.
Tell us about your sector. We will be honest about fit.
A free 30-minute consultation. We listen, sketch an approach, and tell you whether we are the right fit. No pressure.
Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.