The website needs to do three jobs: programs, reporting, fundraising. We make sure it does all three.
We work selectively with non-profits, NGOs and bilateral donor programs in healthcare, education and community development across East Africa. Every engagement is built around the trust signals donors and partners actually look for.
08.1 / The problem
One website asked to do three jobs is usually doing none of them well.
The "About" page is generic. The programs page lists 14 initiatives with no priority. The annual report is a PDF nobody clicks. The donate button goes to a Stripe page set up in 2019 that does not accept East African payment methods. A serious donor or partner cannot quickly answer: what does this organisation actually do, where, with what impact, and who is running it.
08.2 / What good looks like
A website that earns donor trust in five minutes.
A clear program structure - what we do, where, who benefits, what changed. Transparent reporting front and centre, not buried in an archive. A donations flow that accepts the payment methods East Africans actually use. Leadership and governance visible, with named accountability. And content that lets donors, partners and journalists find what they need without an email exchange.
08.3/The playbook
What a disciplined engagement looks like.
Not every retainer runs the same. But the spine below is what we keep coming back to in this sector.
- Program architecture - flagship programs first, with clear impact metrics per program
- Transparent reporting - annual reports as searchable pages, not just PDFs
- Leadership and governance visible - board, senior team, audited accounts
- Donations flow that accepts mobile money and international cards both
- Newsroom for press, partners and supporters
- Storytelling content - field stories, beneficiary voices, ethical photography
- SEO around the program categories and geographies donors actually search
08.4/Services that win here
The disciplines that earn the result.
The same seven services we offer across the firm. Here is the order and the weighting that works for this sector.
01
Website Design & Development
A site that does three jobs - programs, reporting, fundraising - without being three sites stitched together.
05
Content & Blog Writing
Reporting writing, field stories, ethical photography selection, donor-facing communications.
07
Branding & Graphic Design
Visual identity that signals seriousness without being corporate. Programmatic photography guidelines.
03
Search Engine Optimization
Findability for journalists, researchers and partner organisations searching your program areas.
06
Social Media Management
On a selective basis. Where the organisation has a genuine voice and the bandwidth to sustain it.
08.6/Sector questions
What people ask before they engage us.
Anything not answered here? Send it on WhatsApp - replies inside business hours.
- We do not run a fixed discount programme, but we have flexibility in scoping. Many non-profit engagements are scoped as Custom because the brief is unusual - multi-language sites, donor reporting integrations, specific compliance requirements. We are honest about what each piece costs and what we can shape inside a tighter budget.
08.7/Adjacent sectors
Where we have a related playbook.
03
Local SEO · GBP · ReviewsHealthcare & Wellness
We work with multi-branch clinics, dental practices, diagnostics centres, gyms and wellness studios across Dar, Arusha and Nairobi. The discipline is the same: own the local search, run the reviews, and make sure each branch profile is alive.
05
Enrolment · Content · Where paid paysEducation & Training
We work with primary and secondary schools, universities, training providers and professional courses across Tanzania and East Africa. Every retainer is built around the enrolment cycle - because in education the deadline is real and the window is short.
Want a sharper playbook for your non-profit & ngo business?
A free 30-minute call. We listen, ask a few sharp questions, and tell you honestly what the next 90 days should look like.
Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.