Week 1–2
Map
A 12-month topic map tied to buyer questions, your services and the ranking opportunities we find.
Service · Words that earn attention
Writing that earns attention - and a place in the search results.
Researched, edited, SEO-aware writing for blogs, service pages, landing pages and lead magnets. Built around what your buyers actually search for, not what is fashionable to write.
05.1 / The problem
A blog full of nothing.
Three half-finished posts from 2023. Five identical service pages. A founder’s letter nobody asked for. Meanwhile, the searches your buyers run every month have answers written by your competitors.
05.2 / What we deliver
An editorial calendar that compounds.
Two to four well-researched articles a month, mapped to real buyer questions, internally linked to your services, and quietly building organic traffic and authority while you sleep.
05.3/What’s included
The whole engagement, line by line.
- Topic research and editorial calendar (12 months)
- SEO briefs - intent, keywords, structure, examples
- Researched long-form articles (1,200–2,500 words)
- Service page and landing page copy
- Lead magnets, e-books, downloadable guides
- Newsletter ghost-writing
- Internal linking and CTA placement
- Editing, fact-checking, image direction
- Monthly editorial report
05.4/How we work
A predictable, weekly cadence.
- Per piece
Brief
For each article, a structured brief: intent, keywords, headings, examples, CTA.
- Per piece
Write
Long-form drafting by a writer who knows the topic and a senior editor who pushes back.
- Per piece
Publish
Designed, internally linked, schema-marked and pushed live. Promoted through social and newsletter.
05.5/What good looks like
Three numbers we expect to hit.
2–4
High-quality long-form pieces per month. The sweet spot for compounding.
Human
Every published piece written and edited by a real person - never machine-spun.
14 days
From brief to published article on a standard retainer.
* Targets we commit to in the proposal, not retrospective claims. Yours will vary with industry, geography and starting point.
05.6/Questions we get asked
Quick answers.
If yours is not here, ask on WhatsApp - replies inside business hours.
- We use AI for research and outline structuring - never for the finished prose. Every published piece is written and edited by humans and carries the byline of a real person on our team.
05.7/Pairs well with
The services that make this one work harder.
03
Search Engine Optimization
Technical, on-page, local and content SEO that turns search demand into qualified visits - measured against revenue, not impressions.
04
Google Business Profile
Fully optimised profile, weekly posts, photos, review responses and Q&A - so when locals search, you are the obvious choice.
06
Social Media Management
A monthly content plan, branded posts, captions and community management on the platforms your buyers actually use.
05.8/Cities we run this in
Words that earn attention - by city.
The discipline travels. The local read does not. Pick the city closest to your business for the local market context.
Let’s talk
Ready to start a words that earn attention engagement?
A free 30-minute consultation. We listen, sketch an approach, and tell you whether we are the right fit. No pressure.
Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.