Real estate is a follow-up business. We build the marketing that fills your pipeline and the speed to close it.
We work with sales agencies in Masaki and Mbezi Beach, off-plan developers in Kigali and Nairobi, and short-let operators in Zanzibar. Every retainer is built around two numbers: cost per qualified lead and time to first reply.
02.1 / The problem
Leads cost too much and you reply too slow.
The listings sit on a site nobody finds without paid ads. The contact form goes to an inbox the agent reads on Tuesday. Hot leads cool inside 12 hours. The Google Business Profile is half-set-up. WhatsApp is on the phone of the one agent who happens to be online. The pipeline shows lots of activity and not much closing.
02.2 / What good looks like
A clean lead engine and a fast finish.
A website that ranks for the property terms your buyers actually use. A Google Business Profile that ranks in the local pack for "apartments in Masaki" and similar. WhatsApp Business with a fast first-reply standard and a clean handover to the closing agent. Lead routing that does not lose anyone. Monthly reporting that traces leads to closed deals, not just impressions.
02.3/The playbook
What a disciplined engagement looks like.
Not every retainer runs the same. But the spine below is what we keep coming back to in this sector.
- Listing pages built for search - neighbourhood + price + bedrooms in the title, plus rich content
- Local SEO around the neighbourhoods that matter - Masaki, Mbezi Beach, Kololo, Lavington, Kiyovu
- Google Business Profile per office, fully optimised, with photos and recent activity
- WhatsApp Business with template replies for the most-asked questions
- Lead routing inside an hour - and a clear standard for first reply
- Reporting that traces leads to viewings to closes, not just contact-form submissions
02.4/Services that win here
The disciplines that earn the result.
The same seven services we offer across the firm. Here is the order and the weighting that works for this sector.
03
Search Engine Optimization
Property searches happen on Google. Ranking for the neighbourhood + property type is the prize.
04
Google Business Profile
Local pack visibility per office. The first place a serious buyer looks.
01
Website Design & Development
A listings site that loads fast and makes WhatsApp one tap away.
05
Content & Blog Writing
Neighbourhood guides, market reports, "should you buy now" pieces that win the research click.
02
Website Management & Care
Listings change weekly. The site needs someone keeping it accurate and indexed.
02.5/Further reading
Pieces from the WebAxis blog that go deeper on this sector.
BLOG
Real estate in Dar es Salaam is a follow-up business - here is the lead routing that actually closes
How real estate agencies in Dar es Salaam, Nairobi and Kigali should structure their lead capture, first-reply standard and routing so qualified buyers do not cool inside 12 hours.
BLOG
WhatsApp Business is your front desk - how to set it up so it actually closes
A practical guide to setting up WhatsApp Business for East African SMEs - the catalog, the auto-replies, the templates, and the discipline that turns inbound messages into bookings.
BLOG
Website or Google Business Profile - which should a small or medium business fix first?
Most small and medium businesses think they need a new website. Often they need a working Google Business Profile first. Here is how to decide, in five minutes.
02.6/Sector questions
What people ask before they engage us.
Anything not answered here? Send it on WhatsApp - replies inside business hours.
- Highly variable - depends on price band, neighbourhood and current pipeline. A well-optimised agency site in Dar typically sits at 30-90 qualified WhatsApp enquiries a month inside year one. The lever that moves it most is local SEO ranking, not how pretty the site is.
02.7/Adjacent sectors
Where we have a related playbook.
01
Direct bookings · GBP · InstagramTourism & Hospitality
We work with beachfront lodges in Nungwi, Stone Town boutique hotels, safari operators in Arusha and Dar restaurants. Every retainer is built around the same question: how do we win the booking before Booking.com does?
04
Authority · Content · LinkedInProfessional Services
We work with law firms in Upanga and Westlands, accountants in Kololo, HR consultancies across Nairobi and training providers in Dar. Every retainer is built around making the senior team's thinking findable and credible.
Want a sharper playbook for your real estate & property business?
A free 30-minute call. We listen, ask a few sharp questions, and tell you honestly what the next 90 days should look like.
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