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Get found on Google · Nairobi, Kenya

Search Engine Optimization in Nairobi.

On-page, technical, local and content SEO - done properly, reported on monthly, and measured against the only metric that matters: qualified visits that turn into business. Built specifically for Nairobi businesses - with local search behaviour, neighbourhood targeting and an honest read of the competitive landscape.

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03.1 / The local read

Nairobi is not a generic market.

Nairobi is the regional commercial centre. We support Kenyan clients remotely from Dar with the same monthly cadence as our home market, and visit for active engagements. Search competition is fierce, CPCs are punchy, and the standard of digital execution from competitors is higher than in many Tanzanian categories - which is precisely why disciplined SEO and a sharper site pay back faster.

Top-requested in Nairobi

03.2 / How Nairobi buyers search

The patterns that shape the playbook.

  • 01Service + neighbourhood - "physiotherapist Westlands", "marketing agency Kilimani"
  • 02Service + Nairobi for citywide searches
  • 03High-intent commercial keywords with strong CPC, requiring tight conversion tracking

03.3 / The problem

Your site exists. Google barely knows it.

A competitor is ranking for searches you should own. Your service pages target nothing in particular. Your Google Business Profile is uncategorised. Nobody is linking to you. And the consultant who promised the moon last year never sent a single report.

03.4 / What we deliver in Nairobi

In 90 days, real movement on the searches that matter.

A keyword map tied to revenue, a technically clean site, content that earns links, and a monthly report showing rankings, traffic and leads side by side. No vanity metrics. No "we increased your impressions" filler.

03.5/Where in Nairobi

Neighbourhoods we know.

These are the areas we map first for Nairobi clients - and we research the rest on the brief. Local search ranking matters at the neighbourhood level, not just the city level.

WestlandsKarenKilimaniLavingtonUpper HillCBD

03.6/What is included

The whole engagement, line by line.

The deliverables do not change by city - the discipline travels. What changes is the local market read above.

  • Technical SEO audit and fixes
  • Keyword and intent mapping - per page, tied to revenue
  • On-page optimisation across the site
  • Local SEO setup (GBP, citations, schema)
  • Content briefs and editorial calendar
  • Internal linking strategy
  • Quality link acquisition (Tanzanian and international)
  • Core Web Vitals tuning
  • Monthly ranking, traffic and lead report
  • Quarterly strategy review

03.7/How we work

A predictable cadence.

  1. Week 1–2

    Audit

    A 40-point technical audit and a competitor analysis. We benchmark exactly where you are - no hand-waving.

  2. Week 2

    Plan

    A 90-day plan tied to real keywords your buyers use, with the revenue case for each.

  3. Week 2–6

    Fix

    Technical issues fixed first - speed, schema, indexing, internal links. Then on-page. Then content.

  4. Ongoing

    Earn

    Content publishing, GBP work, citation building, outreach for links. Monthly cadence.

  5. Monthly

    Report

    Monthly written report. Rankings, traffic, leads - and what we are changing next month.

03.8/What good looks like

Three numbers we expect to hit.

90 days

Window in which we expect meaningful ranking movement on real commercial keywords.

Monthly

Written report with rankings, traffic, leads and the next month’s plan.

Plain English

No "impressions are up". Numbers tied to revenue, every time.

* Targets we commit to in the proposal, not retrospective claims. Yours will vary with industry, starting point and competitive intensity in Nairobi.

03.9/Nairobi questions

What clients ask before they engage us.

If yours is not here, ask on WhatsApp - replies inside business hours.

  • Honest answer: technical fixes show up in weeks. Ranking movement on serious commercial keywords in 3–6 months. The compounding traffic that pays for itself many times over in 9–12. If anyone promises faster, ask sharp questions.

03.10/More from WebAxis in Nairobi

The other services we run for Nairobi businesses.

03.11/We work across East Africa

Get found on Google in other cities we serve.

Let’s talk

Ready to run get found on google in Nairobi?

A free 30-minute call. We listen, ask a few sharp questions, and tell you honestly what the next 90 days should look like for your business.

Book a 30-min callOr WhatsApp

Mon–Fri 08:00–17:00 EAT · Replies in under 4 hours during business days.