WebAxis Journal https://webaxis.site/blog/ Practical writing on websites, SEO, Google Business Profile, content and social - from the WebAxis team. en <![CDATA[Eight Google Business Profile mistakes we see in almost every East African SME]]> https://webaxis.site/blog/google-business-profile-east-africa-mistakes/ https://webaxis.site/blog/google-business-profile-east-africa-mistakes/ Wed, 20 May 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[Real estate in Dar es Salaam is a follow-up business - here is the lead routing that actually closes]]> https://webaxis.site/blog/real-estate-lead-routing-dar-es-salaam/ https://webaxis.site/blog/real-estate-lead-routing-dar-es-salaam/ Wed, 06 May 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[Local SEO for multi-branch clinics - why the Google Business Profile is half the win]]> https://webaxis.site/blog/local-seo-multi-branch-clinics/ https://webaxis.site/blog/local-seo-multi-branch-clinics/ Wed, 22 Apr 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[WhatsApp Business is your front desk - how to set it up so it actually closes]]> https://webaxis.site/blog/whatsapp-business-setup-east-africa/ https://webaxis.site/blog/whatsapp-business-setup-east-africa/ Wed, 08 Apr 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[SEO basics for East African businesses - a 2026 working primer]]> https://webaxis.site/blog/seo-basics-for-east-african-businesses/ https://webaxis.site/blog/seo-basics-for-east-african-businesses/ Tue, 21 Apr 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[Zanzibar properties - winning direct bookings back from the OTAs]]> https://webaxis.site/blog/zanzibar-direct-bookings-vs-otas/ https://webaxis.site/blog/zanzibar-direct-bookings-vs-otas/ Thu, 12 Mar 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[If your website is slow on a cheap Android, you have already lost the visitor]]> https://webaxis.site/blog/website-speed-on-cheap-android/ https://webaxis.site/blog/website-speed-on-cheap-android/ Sun, 15 Feb 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[Website or Google Business Profile - which should a small or medium business fix first?]]> https://webaxis.site/blog/website-or-google-business-profile-first/ https://webaxis.site/blog/website-or-google-business-profile-first/ Mon, 04 May 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial) <![CDATA[The one marketing report you should actually read every month]]> https://webaxis.site/blog/one-marketing-report-that-matters/ https://webaxis.site/blog/one-marketing-report-that-matters/ Mon, 19 Jan 2026 00:00:00 GMT cisco@webaxis.site (WebAxis Editorial)