Product design · Web app · 2026
Hesabu
A cash-book and credit tracker for market traders. 46 screens, offline first, readable on a five-year-old phone.
Independent studio of one · Kigali, Rwanda
Brand &ProductDesigner
I'm Keza Murenzi. I design identities, apps and design systems for East African companies that want to look as good as they work, and I hand over files your team can actually build from.
Next opening
November 2026 Reserve a slot
2 projects
at a time, never more. Next start date: 3 November 2026.
UTC+2
Kigali time. Calls 08:00–17:00, overlapping Nairobi, Dubai and London.
4–8 weeks
for a typical identity or product sprint, with a review every Friday.
From $2,400
fixed fee, agreed before we start. Half up front, half on hand-over.
Selected work · 2024–2026
Featured work
Brand identity · 2025
Ubwiza Ceramics
Mark, wordmark, kiln-stamp and a 36-page guide for a studio pottery.
Product design · Mobile app · 2025
Maji Mtaani
Ordering and tracking for a Nairobi water-delivery service. Built around one big button.
Brand & packaging · 2024
Imisozi Roasters
A packaging system for a small-batch roaster: one hill line, one grid, a colourway for each washing station.
Services & fees · USD
Four ways
to work together
Every project is a fixed fee with a written scope. You pay for outcomes, not hours, and you own every file at the end.
Brand identity
A name check, a mark that works at 16 pixels and on a shopfront, and the rules to keep it consistent.
- Logo system & wordmark
- Type, colour, photography rules
- Guidelines PDF + source files
$2,400from · 4–5 weeks
Product sprint
From a rough idea to a tested, clickable app or web product your developers can start on Monday.
- Research with 5–8 real users
- Flows, UI and prototype
- Developer hand-over session
$3,800from · 6 weeks
Design system
Tokens, components and documentation, so the product stays coherent after I leave.
- Audit of existing screens
- Component library in Figma
- Usage docs for engineers
$5,500from · 8 weeks
Design partner
Two days a week on your team for launches, campaigns and everything in between.
- Weekly planning call
- Shared board & files
- Three-month minimum
$1,900per month
Payment by bank transfer or card. Invoices in USD, RWF or KES. Non-profits and first-time founders: ask about the reduced rate.
Core capabilities
06Identity design
Marks, wordmarks and the systems around them.
Web design
Responsive sites that load fast on slow networks.
Product & UX
Research, flows and interfaces for apps.
Design systems
Components and tokens that scale with a team.
Interaction
Motion and micro-detail that make it feel finished.
Packaging
Labels, boxes and print that survive a market stall.
Toolkit
DailyFigmaInterface & systems
IllustratorMarks & vector
Blender3D & chrome renders
After EffectsMotion
WebflowMarketing sites
Pencil & paperAlways first
- Practising since
- 2018
- Independent since
- 2022
- Languages
- English, Kinyarwanda, French, Swahili
- Works with
- Clients anywhere, remote first
How a project runs
My design process
Five steps, one calendar. You always know what happens this week and what you will see on Friday.
01Week 1
Discover
A workshop at your place or on a call. Goals, users, competitors, constraints.
You get: a one-page brief
02Week 2
Define
Positioning, flows and the few decisions everything else depends on.
You get: a direction to sign off
03Weeks 3–5
Design
Concepts, then one route refined in detail. Two rounds of changes included.
You get: designs & prototype
04Week 6
Develop
I sit with your developers or printer until the real thing matches the design.
You get: specs & QA notes
05Week 7+
Deliver
Launch, hand-over, and a check-in call 30 days later. Files are yours.
You get: every source file
About
Made in Kigali.
Built to travel.
I spent four years in agency studios in Nairobi and Kigali before going independent. Now I take on fewer projects and finish every one of them myself.
Most of my clients are founders and small teams across East Africa: a pottery, a roaster, a fintech, a water company. They need design that works on a cracked phone screen in bright sun and on a printed sign in the rain, so that is what I test for.
- You talk to meNo account managers. The person on the call is the person doing the work.
- Tested in the fieldScreens are checked on low-end phones and slow data before hand-over.
- Plain contractsScope, dates, fee and file ownership on two pages.
- Built to hand overNamed layers, documented components, no lock-in.